Consumer markets are evolving faster than ever before. Buying preferences are changing rapidly. It is more important than ever before to bring speed, scale and reliability to brand marketing efforts.
Cuddle’s partnership with Nielsen brings AI-powered brand marketing to CPG organizations. As part of the Nielsen Connect Partner Network, our partnership brings together market-leading data, years of CPG consulting expertise and the AI-powered analytics platform to transform brand marketing in US.
Pricing is your single biggest competitive lever to drive brand growth. Cognitive Price Pulse from Cuddle tracks competitor prices and benchmark against your own, using price indices. In cases of fluctuations in price indices, Cuddle’s app immediately alerts you on your mobile through push notifications.
Your peers spend a huge amount of time and money on launching new products and new variants. Cuddle’s AI-Augmented Launch Intelligence identifies early warning signals in your sales and distribution build-up and spots potential instances of cannibalisation.
Automated ShareTrack by Cuddle automates analysis of market share data from Nielsen by detecting hotspots within your performance, alongside the possible causes i.e. distribution, pricing, competitor promotions etc. Further, just like on Google, you can ask questions of your Nielsen data using text or voice based search.
Our team consults with the Top 7 out of 10 global CPG giants on their most critical analytics challenges
Engagements combining Nielsen data with other enterprise data sources delivered to clients for last 15 years
Our strong library of pre-built data models is leveraged by over 20 clients in the CPG industry